Watch In Pursuit of Excellence: The Story of Mercedes Benz (2004) : Full Movie Online Free "In Pursuit of Excellence" is the story of the oldest and most well know automobile company in the world. Tracing the extensive history of Mercedes Benz from its first car, the three-wheeler, built before 1900 through the Indy winning race cars of the 1990s. Our cameras take you on a journey to meet the men and machines behind this legendary brand. In Pursuit of Excellence also includes exclusive interviews with senior company management and access to the Mercedes Benz company archives (one of the largest corporate archives in the world). We take you inside "The Hidden Garages" to see what can best be described as the Holy Grail for Mercedes Benz enthusiasts, as well as extensive footage from the Mercedes Benz Classic Car Restoration center in Fellbach, Germany, and material shot at the official Mercedes Benz Museum in Germany.